So hot right now: 2m apply for 60k iTunes Festival tickets

The annual iTunes Festival has turned into something of a beast since its modest launch with a small but powerful line-up at the ICA in 2007. This year's festival at London's Roundhouse is giving away 60,000 tickets for gigs scattered throughout July - but an astonishing two million people have applied for them.The iTunes Festival isn't a big money spinner in Apple terms; it's free, for starters. But this is a powerful marketing exercise for Apple, putting the virtual iTunes brand into the real ...

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