Songwriters turned pop stars: the Bruno Mars strategy

It worked for Motown, and now the music industry is doing it again – letting No 1 hit-writers sing the songs themselves. Michael Cragg meets pop's new performersWhen Bruno Mars's debut single hit the No 1 spot on both sides of the Atlantic last month, it might have appeared as if he was an overnight sensation. In fact, Just the Way You Are was only the latest big hit the 25-year-old Hawaiian had been involved in. As one-third of the production outfit the Smeezingtons, he was partly respon...

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