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Sony's boss has seen the future, and it's Shakira singing in 3D

Sir Howard Stringer is convinced that what some dismiss as a technical fad will prove a major weapon against his rivals Sony boss Sir Howard Stringer clearly enjoyed his World Cup experience, despite missing the Spain-Germany semi-final when his private jet, along with several others, was turned away from an overcrowded Durban airport.Stringer's company had a big stake in the South African tournament: the official song was sung by Sony artist Shakira; as an official sponsor, Sony ads appeared on...

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19:59 on July 15 2010

Sony's boss has seen the future, and it's Shakira singing in 3D

Guardian Music — Sir Howard Stringer is convinced that what some dismiss as a technical fad will prove a major weapon against his rivals Sony boss Sir Howard Stringer clearly enjoyed his ... more info
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