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Spike Lee and Michael Jordan do their deal with Nike

September 1988: Number 18 in our series of the 50 key events in the history of hip-hopThe spread of hip-hop culture has gone hand in hand with the global rise of sportswear and trainers are the touchstone between the two. Run-DMC made trainers cool – even cooler if unlaced – but it was the prodigious Chicago Bulls shooting guard Michael Jordan who turned that coolness into a business phenomenon. Jordan signed with Nike in 1985 and the Air Jordan followed shortly after, its black and red colo...

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23:33 on June 12 2011

Spike Lee and Michael Jordan do their deal with Nike

Guardian Music — September 1988: Number 18 in our series of the 50 key events in the history of hip-hopThe spread of hip-hop culture has gone hand in hand with the global rise of sportswe... more info
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