Starlight Runner Entertainment creates mythology behind movie franchises

The consulting firm's specialty, called transmedia, is to make sure that stories and characters remain consistent as a movie is transformed into a TV series, a video game or a theme park attraction.With their mania for film franchises, leading studios are behaving more like packaged goods marketers than the showmen of yore in pumping out movies, and appear more interested in taking direction from fanboys, brand managers and multimedia consultants.

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