Steve Purdham: 'Music is so powerful a song can chemically change people'

The boss of We7 reveals how he co-created the online jukebox with Peter Gabriel and why he believes it is the future of radio Steve Purdham, the co-founder and chief executive of online jukebox We7, can recall those heady Saturday nights as a DJ in the pubs and clubs of northern England. The Durham-born 20-something saw disco fever rise and fall and hung up his headphones on the arrival of Soft Cell and The Human League.Now Purdham has swapped his doubledecks for the internet. The online music ...

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