Super Bowl advertisers likely to pay $100,000 a second

Revenue from ads during the game is expected to top $210m, with audience likely to smash last year's record of 106.5 millionAdvertisers in the US are likely to pay up to $100,000 (£62,000) a second for coveted slots during coast-to-coast television coverage of today's Super Bowl between the Pittsburgh Steelers and the Green Bay Packers.Revenue from commercials during the game is expected to top $210m, according to Jon Swallen of Kantar Media, with the audience likely to smash last year's record...

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