Superstore DJs: How Asda FM became the UK's biggest radio station

There was a time when the most-heard DJs in the country were stars and sex symbols. Now they work for supermarket chains, and no one knows their faces'That was the Black Eyed Peas, and that was especially for Deb and Dave in Norwich. If you'd like a track, if you're celebrating something, let me know," the DJ says breezily as the last notes of I Gotta Feeling play out. Then it's into an ad for Warburtons bread, followed by Girls Aloud's Something Kinda Ooooh, played at the request of Jon and Cla...

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