Taylor Swift raises the bar with a savvy 'Red' marketing campaign
Taylor Swift's retail-restaurant marketing blitz connects with consumers, sending 'Red' to the top and pointing the way to blockbuster sales in the pop music landscape.When Taylor Swift's album "Red" was released last week, the pop singer's most ardent fans wasted no time downloading the digital edition on iTunes, vaulting it to No. 1 on the online retailer's Top Albums chart in a quick 36 minutes. Those who wanted to hold a CD with her latest 16 songs were also able to snap it up as early as 12...
ContactMusic — It's only been available to buy for a week but Taylor Swift's fourth album 'Red' has managed to sell over 1.2 million records, which makes it the... more info
ACountry — Taylor Swift discusses winning her very first CMA Award, her new album Red debuting at Number One, and being nominated for CMA Entertainer of the Year, Female Vocalist, a... more info
Big Apple Music Scene — I may not be the biggest country music fan, but I definitely want to be familiar with the artist (or artists?) responsible for the likes of "Red Solo Cup," don't you? Of ... more info
Pop Crunch — Taylor Swift is nothing if not a force to be reckoned with. The Pop/Country princess dropped her 4th studio album last week, Red, to the tune of 1,280,000 million copies ... more info
Prefix — Taylor Swift, you are an amazing human being. Like, seriously, does anybody dislike her (except Kanye)? I think it might ...
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ContactMusic — Taylor Swift's chart-topping new album Red has taken just a week to become America's third biggest-selling release of 2012.The album sold a massive... more info
L.A. Times - Pop & Hiss — How big a hit is Taylor Swift’s “Red” album? As previously reported , first-week sales of 1.21 million copies decisively places it at No. 1 on the Billboard 200 ... more info
Big Apple Music Scene — Taylor Swift is newly single after a breakup with 18-year-old Conor Kennedy, but she’s not sitting around moping. Her career is on fire: Swift’s new album “Red” j... more info
ContactMusic — Taylor Swift's fourth studio album Red sold 1.2 million copies in its first week, the biggest debut sales since Eminem's 2002 record The Eminem Show,... more info
L.A. Times - Pop & Hiss — Taylor Swift's retail-restaurant marketing blitz connects with consumers, sending 'Red' to the top and pointing the way to blockbuster sales in the pop music landscape.Wh... more info
Chorus.fm — *Taylor Swift (http://www.facebook.com/TaylorSwift)* sold 1.21 million copies (http://www.hitsdailydouble.com/news/newsPage.cgi?news09176m01) of Red its first week. It's ... more info
L.A. Times - Pop & Hiss — The tally is in, and Taylor Swift’s “Red” album sold 1.208 million copies during its first week of release, according to Nielsen SoundScan, the biggest single-week ... more info