The Royal Opera House's dotty viral marketing campaign

Unlikely as it may seem, the Royal Opera House is always eager to snatch a few extra audience members from The X Factor – and has now produced an extraordinary viral marketing campaign. Called Danny Knows Best, it is – supposedly – an online reality TV show along the lines of Jerry Springer. There are three episodes, featuring shouty family conflicts broadly based on ballet and opera plots. The taglines are: "I'm a slave in my home . . . I want to divorce my family" (Cinderella); "My racis...

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