The X Factor - Pepsi To Spend $60 Million On X Factor

It's not on the air yet and there are no ratings to indicate how many viewers will watch, but Pepsi-Cola is so confident that Simon Cowell's The X Factor will become a hit that it has agreed to spend $60 million on it in its first season, the Los Angeles Times reported today (Thursday). In an interview with the newspaper, Massimo d'Amore, CEO of...

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