Gone are the days when bands would be scorned for getting into bed with corporate sponsors and brands, so what ever happened to "selling out"?In last month's issue of Q magazine, old-fashioned indie values found an unlikely champion. "I don't want my name anywhere near another brand," declared Adele. "I don't wanna be tainted, or haunted, and I don't wanna sell out in any way. I think it's shameful."Coming from a 23-year-old in 2011, let alone the biggest pop star in Britain, these words seemed ...
Guardian Music — Gone are the days when bands would be scorned for getting into bed with corporate sponsors and brands, so what ever happened to "selling out"?In last month's issue of Q m... more info