The issue of celebrities and aid is deceptively complex | Madeleine Bunting

There is no simple answer to whether we should or should not use stars to promote good causesListen to our podcast on the role of celebrities in developmentFew campaigns and even fewer appeals manage without them. At the latest count, the UN has at least 175 celebrities on its books as goodwill ambassadors for one agency or another. The phenomenon of celebrities backing good causes has even spawned its own vocabulary, bequeathing words such as "celanthropists", "mallrtuism", "charitainment" and ...

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