The real cost of free: a response

Cory Doctorow and other advocates of giving work away for free as a promotional tool are defeatist about the future for creatorsTwo months ago I wrote a blog on "media gurus" who charge hefty fees for promoting "free" as a business model. The blog drew some pretty angry responses, with Guardian contributor Cory Doctorow posting a response, accusing me of not understanding how giving work away for free works as a promotional tool. I'd like to address some of the points he and other critics made.O...

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