Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tracks for Britney Spears and Rihanna vaulted him from rap’s A-list into the clouds of...
L.A. Times - Pop & Hiss — Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tr... more info