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The second (and third) life of J.R. Rotem

Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tracks for Britney Spears and Rihanna vaulted him from rap’s A-list into the clouds of...

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02:10 on March 3 2010

The second (and third) life of J.R. Rotem

L.A. Times - Pop & Hiss — Four years ago, J.R. Rotem made a pivot from straightforward, trunk-rattling gangsta rap productions to helming saucy mainstream pop tracks. The switch worked. His hit tr... more info
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