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The story, stars behind the Chrysler Super Bowl ad

In just two minutes, Chrysler lit a fire under its reputation, made hardworking Detroit feel cool again -- Yes, Eminem is ours! -- and turned a handful of locals into overnight celebrities. Here's the story behind the commercial.

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06:59 on February 8 2011

The story, stars behind the Chrysler Super Bowl ad

Detroit Free Press — In just two minutes, Chrysler lit a fire under its reputation, made hardworking Detroit feel cool again -- Yes, Eminem is ours! -- and turned a handful of locals into ove... more info
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