Today’s Movie Trailer: A Scary Viral Campaign for Guillermo del Toro’s Pacific Rim

Look out, San Francisco. The new marketing campaign for Guillermo Del Toro’s 2013 aliens-versus-robots movie Pacific Rim takes a scary look at news reports about the city under siege, as monsters surge below the Golden Gate Bridge. The “breaking news” of a “kaiju attack”—”kaiju” means “monster” in Japanese—gives fans of the Pan’s Labyrinth director their first glimpse at his next creepy creatures, albeit a brief glimpse in Cloverfield-style shaky camera shots. (MORE: ...

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