Tom Ewing | Viral videos – no longer the trailblazing net phenomenon they once were

The days of underground music videos going viral are long gone – but, with major labels looming in the background, just how random were these occurrences?'We'll never get 50 zillion views on a YouTube video again. That ­moment – the dawn of internet video – is gone. The internet isn't as anarchic as it was then." So said the lead singer of OK Go, Damian Kulash, in an open letter to fans the other week. OK who? They're a US powerpop band who released a video in 2006 of the...

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