Thus far this year, the Swedish pop star Tove Lo has contributed her song “How Long” to the Euphoria soundtrack, and joined Flume onstage at Coachella. Today, Tove Lo has announced the launch of her own record label, which is called Pretty Swede Records and which is a subsidiary of the artist-management company mtheory. As the first release on her new label, Tove Lo has just dropped another banger.
Stereogum —
Thus far this year, the Swedish pop star Tove Lo has contributed her song “How Long” to the Euphoria soundtrack, and joined Flume onstage at Coachella. Today, Tove... more info