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Tweet the world - Carla Bruni helps the Global Fund go viral

Today the Global Fund to fight Aids, TB and Malaria breaks with its heavyweight image to launch a campaign on the web and YouTube in hopes that popular support will persuade donor governments to give it up to $20 billion over the next three years.What does a fundraising campaign look like when the people who give you money are prime ministers and presidents? This is the problem the Global Fund to fight Aids, Tuberculosis and Malaria has been struggling with. Today it launches its answer - a camp...

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11:00 on May 19 2010

Tweet the world - Carla Bruni helps the Global Fund go viral

Guardian Music — Today the Global Fund to fight Aids, TB and Malaria breaks with its heavyweight image to launch a campaign on the web and YouTube in hopes that popular support will persu... more info
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