RCAUsher Raymond IV has carved out a megastar career not by innovating, but by seizing on dominant trends and delivering them more charismatically than anyone else. Looking 4 Myself finds him trying to grab a slice of every cake going: Eurotrash trance (Euphoria), hipster-friendly synth clouds (Climax, What Happened To U), grumbling dubstep drops (I Care For U, Can't Stop Won't Stop), the Neptunes used, amusingly, for a retro period piece (Twisted). Veering senselessly from genre to genre, the ...
Guardian Music — RCAUsher Raymond IV has carved out a megastar career not by innovating, but by seizing on dominant trends and delivering them more charismatically than anyone else. Looki... more info