VMAs Broke Ground Integrating Twitter With Live Show

Real-time integration of Twitter with the live show resulted in 9,200 tweets per minute about Lady Gaga alone.By Terri Schwartz MTV's VMA Twitter Tracker Photo: MTV Sunday's Video Music Awards became an interactive experience unlike any before it as fans took to Twitter and sent approximately 2.3 million tweets during the East and West Coast runs of the show. Not surprisingly, the woman who swept the awards show was the most talked-about celebrity on Twitter: Lady Gaga was the subject ...

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