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Viacom hopes the Beatles: Rock Band game sets stage for rebound

The company has bet big on the music video game title due out Sept. 9 to help its own ailing division and the industry, which is facing a sales slump. Viacom Inc. and the video game industry are hoping they'll get more than a little help from the Beatles. ¶ When the Beatles: Rock Band hits stores Sept. 9, Viacom is betting that the new title from its MTV unit will end a slump in the market and vindicate...

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07:00 on August 31 2009

Viacom hopes the Beatles: Rock Band game sets stage for rebound

L.A. Times - Entertainment — The company has bet big on the music video game title due out Sept. 9 to help its own ailing division and the industry, which is facing a sales slump. ... more info
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