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Video Music Awards: One Direction vs. Carly Rae Jepsen for new artist

The best new artist category at this year's MTV Video Music Awards is evidence of a weird conundrum for music videos today. Almost all the nominated artists got famous from their music video presence -- but almost none of them needed MTV to get there.

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18:39 on September 5 2012

Video Music Awards: One Direction vs. Carly Rae Jepsen for new artist

L.A. Times - Pop & Hiss — The best new artist category at this year's MTV Video Music Awards is evidence of a weird conundrum for music videos today. Almost all the nominated artists got famous ... more info

One Direction