Virgin Atlantic takes off with £6m James Bond-style ad push

Airline launches global TV campaign evoking movie title sequences and soundtracked by Muse songVirgin Atlantic is to launch a £6m global campaign that evokes the lush, racy title sequences from James Bond films.The airline said that the "surreal and glamorous" 90-second TV and cinema ads aim to reinforce its "it" factor image and help it recover from the recession.Virgin Atlantic said that it is the first truly global TV campaign it has ever run, with airtime booked in the UK and key US cities ...

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