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WEB/TECH: Culture Jam: Tweeting for a Song

Edith Piaf, whose last name means "sparrow" in French, used to sing for her meals. Culture Jam, a Santa Monica startup, wants to do the same. Working with bands and record companies, Culture Jam builds viral marketing campaigns on Twitter. One campaign they developed for the band 30 Seconds to Mars yielded more than 25,000 tweets within a couple of days...

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00:39 on February 10 2010

WEB/TECH: Culture Jam: Tweeting for a Song

All About Jazz — Edith Piaf, whose last name means "sparrow" in French, used to sing for her meals. Culture Jam, a Santa Monica startup, wants to do the same. Working with bands and re... more info
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