WEB/TECH: Targeted Audio Ads: Coming to a Cellphone Near You
Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or your general demographic information.
TargetSpot, a CBS-backed venture that calls itself the nations largest internet-radio advertising network, announced deals this week with Slackers music-streaming service to bring the first-ever targeted mobile audio ads to mobile radio listeners. That's different than the targeted display advertising that already appears in mobile apps...
All About Jazz — Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or your general demographic information.
TargetSpot, a ... more info