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Watch Pearl Jam's new high-toned infomercial about 'Lightning Bolt'

Pearl Jam, as with all musical acts in 2013, knows that creating buzz around a new project requires a constant churn of fresh content: songs to stream, videos to watch, smartphone apps to amuse oneself with while one waits in line at Whole Foods.

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20:07 on September 26 2013

Watch Pearl Jam's new high-toned infomercial about 'Lightning Bolt'

L.A. Times - Pop & Hiss — Pearl Jam, as with all musical acts in 2013, knows that creating buzz around a new project requires a constant churn of fresh content: songs to stream, videos to watch, s... more info