What an odd ad campaign

Not a year seems to pass without some sort of regional or national radio station launching an ad campaign based not on what they play but what they don't play. It's a pretty arse-about-tit marketing tactic (why not explain why you're good rather why someone else isn't?) and there's usually some sort of 'pop is bad, real music is good' message. Here's what appears to be this year's example of that sort of campaign, courtesy of Irish station iRadio (http://www.i102104.ie). (Link via AdWeek (http:...

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