iPad magazine apps don't sell? Send for Lady Gaga...
Low sales risk making iPad mag-apps unfashionable, but Vogue's new bitesize edition is trying a new approachiPad and other tablets have yet to deliver the rollicking revenues magazine publishers have been hoping for. Condé Nast is betting on a combination of customised content and Lady Gaga to build its App Store business, with a new US app released this week.The publisher is one of those with first-hand experience of app disappointment: as Media Guardian explained in January, its Wired US iPad...
Guardian Music — Low sales risk making iPad mag-apps unfashionable, but Vogue's new bitesize edition is trying a new approachiPad and other tablets have yet to deliver the rollicking reve... more info