iTunes' Variable Pricing Launch: By The Numbers [Elasticity]

Apple's iTunes Store launched its variable pricing for music today, where certain songs will have their prices pumped up by 30 cents to $1.29. (Other songs will have their prices slashed to 69 cents.) A glance at the store's top 100 songs shows that about one-third of the best-selling tracks have had their prices inflated—a number that includes the store's top two songs as of this writing, the Black Eyed Peas' "Boom Boom Pow" and Lady GaGa's "Poker Face." I'll be checking back during the day t...

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