Cher Lloyd's publicist has to hold up name board for her on red carpet

She first stepped into the spotlight on the UK X-Factor as Cheryl Cole's superstar in the making. But it seems Cher Lloyd is a little less known across the pond, as a publicist had to hold up a name placard informing the press and public exactly who the 20-year-old pint sized pop princess is on the red carpet outside the Supperclub on Wednesday.

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