If you're not on the list: the BBC Sound Of … poll

Each January, the music industry eagerly awaits the BBC Sound Of … poll, and its predictions for the year's hottest pop acts. But has it become a kiss of death?In 2002, a Canadian musician named Custom released a debut album of laddish rap-rock. You probably never heard it: it sold poorly, and he disappeared from view. Whatever became of Custom, though, he can boast that he played a small part in helping to launch some of the most successful artists of the last decade.That's because Custom w...

Read full article Share article