The Beastie Boy who really is a role model – to rock stars | John Harris

Beastie Boy Adam Yauch's will refuses permission for his music to feature in ads. Even the Clash couldn't manage thatIn June British Airways premiered a TV advert intended to ram home its status as the "official airline partner" of the Olympics and Paralympics: 61 slightly alarming seconds, in which airliners taxied around the streets of London, and we were treated to the consummately postmodern trick of advertising masquerading as non-advertising: "Stay at home, support Team GB," ran the taglin...

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