The Inevitable, Confusing Return Of BTS

If Jay Z hadn't already written the line "I'm not a businessman, I'm a business, man," the rappers of BTS probably would have. The band's four-year hiatus — an inevitability, as South Korea requires all men between ages 18 to 35 to temporarily serve in the military — has brought with it nearly unprecedented stakes. Their fervent fanbase is so central to the BTS narrative (and to BTS-related web traffic) that every news story about the band seems written directly, panderingly, and very carefu...

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