X Factor's final four could all end up winning recording contracts

Cher Lloyd, One Direction, Rebecca Ferguson and Matt Cardle are fierce rivals for the 2010 title but the victor and the three runners-up could all score lucrative dealsThe old adage that it's not the winning but the taking part that counts seems to be coming true for this year's X Factor finalists after Simon Cowell indicated all four acts could sign lucrative contracts.But the real winner is Cowell himself after 20m viewers, the most for any British TV talent show, were expected to tune in to t...

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